What A Pair! | Sponsorship

Why Support "What A Pair!"?

Quite simply, because it makes good business sense. Cause-related marketing endeavors are not only emotionally fulfilling, but also have shown to deliver tangible benefits, including an increase in sales, visibility, customer loyalty, corporate image, and positive media coverage. Strengthen your brand loyalty and show your customers that you stand for something beyond profit.

"Corporate Sponsorship Proposal" (Complete Packet - pdf file, 8 pgs)	"Corporate Sponsorship and Ad Form" (Mail-In/Fax Form - pdf file, 1 pg)
Audience Profile “What a Pair!” brings together a diverse audience of community leaders, respected business professionals, donors and investors, caring individuals, and those who have been impacted by cancer. Approximately 500 tickets will be sold. The audience is the highest caliber, the performers are class act, and the cause is paramount.
Audience Demographics	Audience Spending Habits
• 60% Female, 40% Male • Average Age Range: 30-55 • Average Household Income: $100,000 + • Majority of the audience are college graduates • Majority of the audience are homeowners • Majority of the audience are professionals with significant disposable income	• More likely to shop at high-end department stores and/or purchase designer clothing • More likely to travel business or first class and stay at luxury hotels and resorts • More likely to regularly use deluxe spa and beauty treatments • More likely to have a financial planner and invest in real estate and/or stocks and bonds • More likely to own luxury, foreign, and select domestic vehicles
Audience Age	Audience Combined Household Income

Sponsorship Package Overview Click Here for Printable Corporate Sponsorship Proposal (Complete Packet - pdf file, 8 pgs) SPONSORSHIP BENEFITS	Headline Sponsor $50,000	Premium Sponsor $25,000	Star Sponsor $15,000	Guest- Star Sponsor $10,000	Co-Star Sponsor $5,000	Chorus Sponsor $2,500
Maximum Number Of Sponsors	3	5	10	Unlimited	Unlimited	Unlimited
Sponsor Name Visibility & Media Exposure
Recognition on invitations*	√	√
Recognition in pre-event and post-event press releases	√	√
Recognition in all guaranteed media/print advertisements (Past advertisements have been featured in ELLE, Los Angeles Magazine, LA Times, Variety, and numerous local publications)	√	√
Recognition and promotion on www.jwci.org and www.whatapair.com web sites	√	√	√	√
Recognition in John Wayne Cancer Institute newsletter (circulation over 40,000)	√	√	√	√
Company name placed on John Wayne Cancer Institute donor recognition wall	√	√
On-Site Exposure
Placement on Step & Repeat (press photo wall)	√
Signage at event venue and after-party	√
Placement on rotating video screens at event venue and after party	√	√	√	√
Color advertisement in Event Program	Double Page	Double Page	Full Page	Full Page	Full Page	Full Page
Opportunity to promote company in celebrity gift bags	√
Hospitality
VIP tickets to performance	8	6	4	2	2	1
Preferred seating for performance	√
VIP venue parking	√
Commemorative “What a Pair!” swag	√	√	√	√	√

Click here for the "Corporate Sponsorship and Ad" form (pdf)
Mailing Address: John Wayne Cancer Institute Attn: Public Affairs and Development 2200 Santa Monica Blvd. Santa Monica, CA 90404	Fax: John Wayne Cancer Institute Attn: Public Affairs and Development Fax#: 310-315-6195
* Qualifying Sponsorships: Must be confirmed before July 16, 2010 to be included on the invitation. * Camera Ready Artwork: To be included in the event program, artwork must be received by August 27, 2010. • Artwork must be in Quark (B&W or 4 color), Photoshop (400dpi TIFF, B&W or 4 color), or Illustrator (B&W or 4 color / all fonts must be outlined). • In all formats, all fonts must be included for Macintosh. • PDFs are acceptable as well. * Artwork should be to be emailed to Ryann Scott: scottr@jwci.org, subject line: “What a Pair! Ad”. * Order form should be faxed to 310-315-6195

Your donation in excess of $75 per ticket for goods and services received (estimated value of event) is tax deductible. JWCI is a non-profit organization that operates under the tax id #95-4291515, and meets all the requirements of the IRS code, section 501(c)(3). For the following sponsorships, the amount in parenthesis is tax deductible: $50,000 ($49,400), $25,000 ($24,550), $15,000 ($14,700), $10,000 ($9,850), $5,000 ($4,850), $2,500 ($2,350).